SOLIDARNA MOLOD

Branding, Graphic Design

Brand Assets

The previous logo borrowed from the parent party, adding EU stars and pairing the abbreviation ЄС with the youth wing's name — causing confusion and downplaying its distinct voice. The redesign replaces ЄС with СМ (Солідарна Молодь), removes the stars for clarity, and retains structural elements for recognisability.

A darker, more modern blue — used in a successful regional campaign — introduces a cooler, edgier tone while maintaining familiarity. This palette refresh signals a more dynamic, less formal identity.

One of the key challenges was the absence of proper guidelines, leading to inconsistent regional interpretations. The new system resolves this with clear, flexible rules and more liberal logo use, including over photographic backgrounds — offering adaptability across print and digital.

Together, these choices allow the organisation to present a cohesive national image while empowering regional designers to reinterpret within a recognisable framework.

Solidarna Molod Brandbook

Merchandise

The goal was to create items that people would genuinely want to wear — not just keep as event freebies. Beyond signalling affiliation, the merchandise is designed to carry values and spark curiosity.

Two design approaches were explored:
Tote bags focus on message over brand. With symbols of the EU and NATO reimagined as sun and stars and the line "The peaceful sky looks like this," the design communicates ideals visually and emotionally, extending appeal beyond existing supporters.

T-shirts take a bolder route, centring the logo while subtly referencing Solidarna Molod's mission of decommunisation and resistance to Russian influence. Visually striking, they're made to resonate — and be re-worn.

Solidarna Molod T-shirts
Solidarna Molod Tote 1 Solidarna Molod Tote 2

Administrative Collateral

Developed for members, employees, and volunteers, the apparel extends the identity into everyday moments — allowing individuals to embody the brand beyond formal events.

Geometric motifs were introduced as flexible building blocks. Designed for recognition and reinterpretation, they encourage decentralised teams to create their own versions while staying visually connected. This approach reinforces internal branding and nurtures a sense of creative ownership across regions.

Solidarna Molod Cards Solidarna Molod Certificate
Solidarna Molod Phone 1 Solidarna Molod Phone 2

Out-of-Home

This example — "₴2,000,000 already collected" — is paired with a QR code for immediate access to more information or to contribute.

The goal is to deliver impact at a glance and offer a clear, simple path to participation.

Solidarna Molod Trucks